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Quick Hits: Cognitive Match and Adnetik Hook Up, NeverBlue Introduces...
ADOTAS – Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik’s Audience Investment...
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From the AdMonsters OPS Conference: Premium Goes Programmatic, More
ADOTAS - Yesterday, I skipped the Adotas office and hit up AdMonsters OPS Markets conference, a bit of a change of scenery that featured a few smart discussions to boot. During a late-morning panel...
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Casale Media Launches an RTB-Friendly SSP
ADOTAS - Today, online media technology company Casale Media launched a new programmatic sell-side platform, called Index Platform, which operates in publishers’ private marketplaces, as well as an...
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GateHouse Media Adds 15 New Publishers to its Private Ad Exchange
NEW YORK (November 15, 2012) – GateHouse Media, a leading multimedia company providing news and information to local communities, today announced the addition of 15 publishers to its private ad...
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Industry Leaders Offer Predictions for 2013 (Part 1)
John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing. Expectations are for a connected experience that not only moves from device...
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Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)
… Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce. What it doesn’t need however is more people to sell, traffic and optimize standardized banner...
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Today’s Burning Question: Firefox to Block Third-Party Cookies By Default
Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s how they responded: “Blocking...
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Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight...
The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is...
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Audience Targeting Options When the Cookie Crumbles
ADOTAS — Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media...
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Casale Media Expands NY Office to Meet Growing Demand for Programmatic
NEW YORK, March 19, 2014 (ADOTAS) – Casale Media announced today that it has hired five new digital advertising professionals to meet rapid growth and enhanced client demand for its Index Exchange...
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