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Quick Hits: Casale Hooks Up With Turn, AdoTube Stats and More
ADOTAS – Following the launch of its premium exchange for its tight base of 3,000 quality publishers, Casale Media has partnered with Turn to power real-time bidding of the CasaleX platform. According...
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Off-Duty: Cruising With Casale
ADOTAS – As an ad network Casale Media is known for only working with the most premium of publishers, so it was appropriate that its client and partner party would be of the highest quality. And what...
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Quick Hits: Cognitive Match and Adnetik Hook Up, NeverBlue Introduces...
ADOTAS – Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik’s Audience Investment...
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From the AdMonsters OPS Conference: Premium Goes Programmatic, More
ADOTAS - Yesterday, I skipped the Adotas office and hit up AdMonsters OPS Markets conference, a bit of a change of scenery that featured a few smart discussions to boot. During a late-morning panel...
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Casale Media Launches an RTB-Friendly SSP
ADOTAS - Today, online media technology company Casale Media launched a new programmatic sell-side platform, called Index Platform, which operates in publishers’ private marketplaces, as well as an...
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GateHouse Media Adds 15 New Publishers to its Private Ad Exchange
NEW YORK (November 15, 2012) – GateHouse Media, a leading multimedia company providing news and information to local communities, today announced the addition of 15 publishers to its private ad...
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Industry Leaders Offer Predictions for 2013 (Part 1)
John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing. Expectations are for a connected experience that not only moves from device...
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Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)
… Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce. What it doesn’t need however is more people to sell, traffic and optimize standardized banner...
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Today’s Burning Question: Firefox to Block Third-Party Cookies By Default
Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s how they responded: “Blocking...
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Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight...
The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is...
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Audience Targeting Options When the Cookie Crumbles
ADOTAS — Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media...
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Casale Media Expands NY Office to Meet Growing Demand for Programmatic
NEW YORK, March 19, 2014 (ADOTAS) – Casale Media announced today that it has hired five new digital advertising professionals to meet rapid growth and enhanced client demand for its Index Exchange...
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